New app transforms products into content vehicles

04/29/2010 | Advertising Age (tiered subscription model)

Coca-Cola is among the marketers to try out the StickyBits application, which allows users to use smartphones to access video, photos, text or audio from soda cans and other products with special bar codes. The content also contains geo-tags and is linked to a user's social network. "Imagine you're a beverage company, and you have content that people can only see when people check into your can," StickyBits co-founder Seth Goldstein said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY