New app transforms products into content vehicles

04/29/2010 | Advertising Age (tiered subscription model)

Coca-Cola is among the marketers to try out the StickyBits application, which allows users to use smartphones to access video, photos, text or audio from soda cans and other products with special bar codes. The content also contains geo-tags and is linked to a user's social network. "Imagine you're a beverage company, and you have content that people can only see when people check into your can," StickyBits co-founder Seth Goldstein said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO