About 75% of small businesses market to other businesses, and the use of e-commerce is helping these smaller business-to-business companies level the playing field against giants such as Amazon and eBay, writes Steven Kramer. The use of e-commerce provides operational efficiencies, creates a sense of outsized scale, trims the sales cycle, and can even lower operating costs and aid customer relations, adding to the bottom line.
E-commerce lets small B2B businesses compete with the big boys
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