One-third of smart-TV watchers click through to ads, Rovi finds

04/29/2012 | MediaPost Communications

Marketers targeting smart-screen advertising on Internet-connected TVs are seeing an 86% brand lift, according to a Rovi study. Almost half (47%) of smart-TV viewers will ask for more information and are 2.5 times more likely to show purchase intent, with a third of viewers deciding to click through.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL