One-third of smart-TV watchers click through to ads, Rovi finds

04/29/2012 | MediaPost Communications

Marketers targeting smart-screen advertising on Internet-connected TVs are seeing an 86% brand lift, according to a Rovi study. Almost half (47%) of smart-TV viewers will ask for more information and are 2.5 times more likely to show purchase intent, with a third of viewers deciding to click through.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY