Marketers targeting smart-screen advertising on Internet-connected TVs are seeing an 86% brand lift, according to a Rovi study. Almost half (47%) of smart-TV viewers will ask for more information and are 2.5 times more likely to show purchase intent, with a third of viewers deciding to click through.
One-third of smart-TV watchers click through to ads, Rovi finds
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals