Marketers targeting smart-screen advertising on Internet-connected TVs are seeing an 86% brand lift, according to a Rovi study. Almost half (47%) of smart-TV viewers will ask for more information and are 2.5 times more likely to show purchase intent, with a third of viewers deciding to click through.
One-third of smart-TV watchers click through to ads, Rovi finds
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA