One-third of smart-TV watchers click through to ads, Rovi finds

04/29/2012 | MediaPost Communications

Marketers targeting smart-screen advertising on Internet-connected TVs are seeing an 86% brand lift, according to a Rovi study. Almost half (47%) of smart-TV viewers will ask for more information and are 2.5 times more likely to show purchase intent, with a third of viewers deciding to click through.

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