Osteoporosis awareness campaign features mountain of casts

04/29/2012 | Medical Marketing & Media

A GSW Worldwide campaign for the National Bone Health Alliance includes print ads, a website, TV spots and a documentary urging Americans ages 50 and older to get tested for osteoporosis when they break a bone. The 2Million2Many campaign also features a 2,500-pound mountain of 5,500 casts, representing the number of bones broken in America each day.

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