100 million people will use e-coupons by 2014, study predicts

04/29/2013 | eMarketer

More than 100 million people will use digital coupons to get deals on products in 2014, according to an eMarketer analysis, an increase from about 96.6 million people this year. The recession left people price-conscious and eager to use digital and mobile tools to save money, eMarketer argues. More than half of all digital coupons used will be mobile coupons starting in 2014, the study predicts.

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