Amazon Instant Video turns to viewers for pilot feedback

04/29/2013 | Entertainment Weekly · TIME (subscription required)

Amazon Instant Video is offering streams of 14 pilots of shows Amazon developed, in hopes of getting feedback from viewers that will help determine which shows Amazon Originals picks up for series. Viewers were invited to leave ratings and comments as they would on other Amazon products. The concept allows fans to be part of the show's process and "that interactive engagement generates valuable buzz for a project," writes James Hibberd.

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Entertainment Weekly · TIME (subscription required)

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