Bimbo debuts Sara Lee-branded snack cakes

04/29/2013 | FoodBusinessNews.net (free registration)

Bimbo Bakeries USA has introduced a line of snack cakes under its Sara Lee brand, spurring a strong first quarter, said chief financial officer Guillermo Quiroz. "A number of new products were launched in the quarter, including the Sara Lee snack cakes, allowing us to take advantage of opportunities in the marketplace,” he said. “All combined, these factors led to almost 5% top-line growth in dollar terms.”

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