Brand awareness is the top mobile ad priority of CPGs

04/29/2013 | eMarketer

Consumer-packaged goods brands are more concerned about getter brand awareness and site traffic out of their mobile ad campaigns than mobile advertisers in other industries, according to a Millennial Media and comScore survey. The CPGs are more likely to offer a video or link to social media as a post-click action than other mobile advertisers.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA