Brand awareness is the top mobile ad priority of CPGs

04/29/2013 | eMarketer

Consumer-packaged goods brands are more concerned about getting better brand awareness and site traffic out of their mobile ad campaigns than mobile advertisers in other industries, according to a Millennial Media and comScore survey. CPGs are more likely to offer a video or link to social media as a post-click action than other mobile advertisers.

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Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
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