Bud campaign focuses on brewmasters, pushes tracking app

04/29/2013 | Advertising Age (tiered subscription model)

Anheuser-Busch InBev, in a new campaign that comes amid some negative press about the quality of the beer, is showing the people who make Budweiser, focusing on the ingredients and promoting a tracking application. The Anomaly-created campaign features regional brewmasters talking about the joy of making the beer, and the spots end by touting the Track Your Bud app, which allows consumers to link their beer to its origins.

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