Connected devices sell Hispanics on Univision's UVideos net

04/29/2013 | Adweek

Univision's UVideos digital video network has helped double the network's digital revenue and has lifted Web and mobile video viewing 156% in just six months of its operation. The key to UVideos' success has been the proliferation of connected devices such as Kindle Fire, Xbox 360 and Samsung smart TVs, as well as the willingness of Hispanics to embrace mobile.

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