Food-related startups attract venture capitalists

04/29/2013 | New York Times (tiered subscription model), The

Venture capitalists in Silicon Valley have become increasingly interested in food startups, and they put about $350 million into food-related businesses in the last year. The startups are looking to disrupt the industry in a variety of ways, such as by providing an online marketplace for farmers' products or by creating entirely new foods. "Consumers are interested in sophisticated experiences that are beautifully delivered, which we've seen happen on the Web and with products like the iPhone," said Tony Conrad, a partner with True Ventures. "Now, we're seeing that happen with food and beverage."

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