Hematologists and oncologists surveyed by J.D. Power and Associates had the highest level of satisfaction with Genentech representatives, followed by Novartis, Bristol-Myers Squibb and Celgene. Drugmakers were rated on reps' knowledge, professionalism and effectiveness in working with clinical staff as well as companies' ability to advance medical care by meeting patient needs and working with the medical community. Important marketing principles were providing access to experts, and clinician and patient education.
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