To get the word out, try a contest

04/29/2013 | B2C Marketing Insider

Contests based on user-submitted content can be a great way to build chatter online. Photo and video contests engage fans and encourage social sharing when users can post submissions on social-networking sites. Other types of contests, such as sweepstakes, can be designed so entrants automatically share the contest with their friends on Facebook when they sign up, according to this article.

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