The golden rules of great service

04/29/2013 | B2C Marketing Insider

Treating customers right results in a payoff of great word-of-mouth advertising, but companies must first follow the rule of good customer service -- such as treating customers politely, no matter how rude customers get, writes former management consultant Doc Sheldon. His other rules: Give customers your undivided attention, always deliver on your promises and treat customers as the lifeblood of your business.

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