Green marketing should reach out to less-informed consumers

04/29/2013 | Living Green Magazine online

Too much of green marketing seeks to preach to the converted, writes Carolyn Parrs. To bring eco-products into the mainstream, marketers need to start reaching out to regular folks with only a limited awareness of or interest in green issues. "[I]nstead of standing on our planetary pulpit, let's get down to earth and remember, we're all in this together. That's the real gold," Parrs writes.

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