Grey wins P&G's Gillette brand, ending BBDO's long run

Procter & Gamble has moved the Gillette men's grooming products creative account from BBDO to Grey, mostly dissolving one of the longest running brand-agency relationships in ad history. Although BBDO is keeping global Braun work and Venus women's razors, among others, Grey won the seven-month Gillette review with "heart- and mind-opening" ideas, according to a P&G rep.

View Full Article in:

New York Times (tiered subscription model), The · Adweek · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY