Has the N.Y. Times pay wall hit a glass ceiling?

04/29/2013 | Atlantic Wire, The

The New York Times' decision to offer tiered content at a cheaper price point is evidence that growth in the number of subscribers willing to pay for access to content is not adequately offsetting a gradual decline in advertising, observers say. An analysis of subscription data suggests that the paper may have reached the market limit for full-paying annual subscribers and must now get more creative in hopes of finding alternative revenue generators.

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Atlantic Wire, The

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