How to generate more leads from your business blog

04/29/2013 | HubSpot.com

Your business blog can be a crucial part of your sales pipeline, serving to generate and nurture leads, Pamela Vaughan writes. To improve your blog, consider implementing dynamic calls of action, which change according to who is visiting the blog. "For example, you may want to show brand new visitors to your blog a CTA for a very educational, top-of-the-funnel offer," he writes.

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