How Vine can get brand fans talking

04/29/2013 | B2C Marketing Insider

Businesses can use Twitter's Vine application to fuel customer buzz by posting short videos that tease new products, writes Meg Hoppe. Vine posts can also be used to invite followers to vote on aspects of the business such as a logo or product details. "Giving people a choice gives you valuable focus-group-type input and engages viewers in your product and brand," she writes.

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