Kraft invites mobile sharing with greeting card campaign

04/29/2013 | Mobile Marketer

Kraft is inviting consumers to create personalized, mobile-optimized greeting cards through a dedicated microsite. The campaign for Kraft's Zesty Italian salad dressings is promoted with mobile video ads on the Hulu Plus iPhone application and includes images of the dressing's spokesman. "One pillar of the communication strategy was social sharing -- we wanted consumers to have fun with the campaign and share with their friends and enabled that via recipes and zesty grams," said Karmen Conrad, senior brand manager for Kraft Dressings.

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