Life insurers should target Generation X, report says

04/29/2013 | Insurance Networking News

The underinsured members of Generation X could be a $3.6 trillion market for life insurance products over the next year, larger than their baby boomer or Generation Y counterparts, Deloitte said in a report. "While at first glance it may seem that the pursuit of this segment necessitates more resources than other generations, Xers' high brand loyalty is very likely to help defray the initial acquisition cost through additional product sales over time," the report says. The report also offers strategies for connecting with Generation X prospects.

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