Marketers seek ways to track users across platforms

04/29/2013 | Wall Street Journal, The

Marketers are working to find ways to track consumers across both mobile and desktop platforms, which would potentially allow mobile ads to be served based on users' desktop browsing habits, and vice versa. "Every retailer is trying to figure out cross-platform activities," says Jeff Warren, vice president of mobile and online partner marketing at Expedia.

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Wall Street Journal, The

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