Marketers seek ways to track users across platforms

04/29/2013 | Wall Street Journal, The

Marketers are working to find ways to track consumers across mobile and desktop platforms, which would potentially allow mobile ads to be served based on users' desktop browsing habits, and vice versa. "Every retailer is trying to figure out cross-platform activities," says Jeff Warren, vice president of mobile and online partner marketing at Expedia.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY