Marketers are working to find ways to track consumers across mobile and desktop platforms, which would potentially allow mobile ads to be served based on users' desktop browsing habits, and vice versa. "Every retailer is trying to figure out cross-platform activities," says Jeff Warren, vice president of mobile and online partner marketing at Expedia.
Marketers seek ways to track users across platforms
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA