Musicians use puzzles to get fans talking online

04/29/2013 | Vibe online

Recording artists such as Justin Timberlake and Ke$ha built buzz for new projects by presenting fans with an online mystery, such as a special countdown clock on Timberlake's site that could be deciphered to reveal the name of a song and album title. Ke$ha teased fans by posting images to Instagram with letters that could be unscrambled to spell the name of her new album.

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