Online ads driving industry growth, report finds

04/29/2013 | Drum (Glasgow, Scotland), The

Online advertising is expected to grow at a rate of 14.4% over the next two years, outpacing the 1.6% gain expected for traditional media ads, to help push overall worldwide spending up by nearly 4% this year, a ZenithOptimedia Global Advertising Forecast says. The report says online video and social media are spearheading a surge in online display advertising, which is predicted to grow at an annual rate of 20%.

View Full Article in:

Drum (Glasgow, Scotland), The

Published in Brief: