The number of life insurance policies sold and in force has declined sharply since 1990, along with the number of carriers, but substantial opportunities remain, Brian Anderson writes. The majority of consumers are aware they need coverage, according to LIMRA. But they overestimate the cost, which has declined considerably, insurer executive Carolyn Johnson says. The insurance industry can improve the service it provides by simplifying products and better communicating those products' real cost, Johnson says.
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