Mondelez International's Oreo brand and agencies 360i and Draftfcb took home the Blue Award, the top honor at Facebook's second annual Studio Awards ceremony, for the cookie's "Daily Twist" campaign. The best-known image from the campaign, a rainbow-creme cookie celebrating gay pride, was "a brilliant piece of creative" that tapped into a key cultural trend, said Rob Feakins, an award judge and the chief creative officer at Publicis Kaplan Thaler.
Oreo campaign grabs top honor at Facebook awards
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