Report: Online video is becoming a more viable platform

04/29/2013 | Variety · MediaPost Communications

The number of Americans watching professionally produced online video content is up to 45 million each month but still represents a fraction of the traditional TV audience, the Interactive Advertising Bureau and Gfk have found. About 1 in 5 American adults watch professional Web videos, compared with 95% who watch TV, according to Nielsen statistics. The IAB-Gfk research also found that viewers of online shows are just as open to ads as TV audiences but prefer the flexible scheduling and breadth of content online.

View Full Article in:

Variety · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA