Showrooming runs rampant in the U.K., study finds

04/29/2013 | This Is Money (U.K.)

More than 2 in 3 U.K. consumers admit shopping for items at retail establishments but then buying elsewhere after using mobile devices to compare prices -- a practice known as showrooming. The U.K. rate is about double the global average of 33%, according to a study by research firm TNS. To avoid the fate of becoming "loss-making display cabinets," retailers should "embrace [mobile] as the most immediate and personalized way to engage shoppers to ensure they don't leave empty-handed," advises TNS' Matthew Froggatt.

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This Is Money (U.K.)