Statistics, sexiness and corporate strategy

04/29/2013 | CNNMoney/Fortune

Big Data is a powerful tool with the potential to shake up many industries, says statistics whiz-kid Nate Silver. Often the companies with the most to gain are those operating in niches that "aren't very sexy," Silver says, from big retailers with huge stockpiles of purchase-history information, to marketers who are able to more accurately target and predict the impact of their advertising.

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