Voice recognition offers new opportunities for mobile marketing

04/29/2013 | Mobile Marketer

Voice recognition technology is opening new paths for mobile marketers, allowing conversations with consumers that include more personalization options. The technology also offers a unique opportunity to leverage data and provide a more streamlined experience for direct-response advertisers. "By giving people a way to have a dialogue, it is an actual way to interact with an ad in a format that is somewhat challenging on a smaller screen," said Peter Mahoney, chief marketing officer at Nuance.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY