The Weather Co. unveils Web series, Twitter deal with Home Depot

04/29/2013 | MediaPost Communications · Variety · Adweek ·

NBCUniversal's Weather Co. announced three multiplatform streaming series at the Digital NewFronts: "I Am Unstoppable," a show on athletes with disabilities; "Virus Hunters," a documentary series; and "Alive," featuring accounts of weather-calamity survivors. The series run two to three minutes per episode. Meanwhile, the WeatherFX division is touting its unique combination of proprietary data with brand sales data for actionable insight, such as targeting beer ads when weather makes consumption more likely. Home Depot will become the first brand to sign with The Weather Co., sending out "Project of the Week" video links within promoted Twitter tweets.

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MediaPost Communications · Variety · Adweek ·

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