Where's Waldo? chocolate to debut from Praim

04/29/2013 | Drug Store News

Praim Group has signed a licensing deal to create and distribute all-natural chocolate bars under the Where's Waldo? brand. "These designs are fun and interactive, and children and adults will not only like the chocolate, but can play with the wrapper as well," said Praim CEO Paul Pruett, who also said the deal helps position Praim as "a one-stop shop for designer chocolate."

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