Wired magazine curates gadgets for sale in Target displays

04/29/2013 | Adweek

Conde Nast's Wired magazine is putting its name behind gadgets curated by its editorial staff and sold at Target for a 12-week promotional period. "The ability to cross-pollinate opens [Target] up to affluent young men, and we get the opportunity to tap into their scale," says Howard Mittman, Wired's vice president and publisher.

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