Yahoo to add native ads to its home page stream

04/29/2013 | Advertising Age (tiered subscription model)

Yahoo used its NewFront presentation on Monday night to unveil a new native ad format that inserts targeted ads into its stream of home page content. The move is part of a revamp that will also see Yahoo add the IAB's plus-sized "Billboard" ad format to its home page. "Users appreciate complementary, unobtrusive advertising, and we're committed to delivering just that," CEO Marissa Mayer wrote in a blog post.

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