Yahoo to add native ads to its home page stream

04/29/2013 | Advertising Age (tiered subscription model)

Yahoo used its NewFront presentation on Monday night to unveil a new native ad format that inserts targeted ads into its stream of home page content. The move is part of a revamp that will also see Yahoo add the IAB's plus-sized "Billboard" ad format to its home page. "Users appreciate complementary, unobtrusive advertising, and we're committed to delivering just that," CEO Marissa Mayer wrote in a blog post.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY