Yahoo used its NewFront presentation on Monday night to unveil a new native ad format that inserts targeted ads into its stream of home page content. The move is part of a revamp that will also see Yahoo add the IAB's plus-sized "Billboard" ad format to its home page. "Users appreciate complementary, unobtrusive advertising, and we're committed to delivering just that," CEO Marissa Mayer wrote in a blog post.
Yahoo to add native ads to its home page stream
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||