Yahoo joins the move to native advertising

04/29/2013 | Adweek

Yahoo is following other digital publishers with the introduction of native advertising on its home pages for PCs and mobile. Yahoo Stream Ads will place ads within a user's content stream on a variety of devices. "Clearly there's a big movement toward native advertising. This is, I'd say, the first meaningful native advertising product we're going to be introducing at scale," said Mike Kerns, Yahoo vice president of products.

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