Yakult and Danone loosen ties

04/29/2013 | Wall Street Journal, The

A strategic relationship between Danone and Yakult Honsha has been replaced with a looser "corporation framework," the companies say. "From the beginning, there were differences in corporate culture and marketing methods between Yakult and Danone," Yakult CEO Sumiya Hori said. "During our nine years of partnership, friendly ties deepened, but we were unable to narrow those differences."

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