Does this store make me look fat?

04/30/2008 | Wall Street Journal, The

Casual Male, the apparel retailer that caters to men with generous proportions, is altering its marketing pitch to feature more athletic looking models. The retailer found that men sporting 42-inch to 46-inch waists preferred to shop at traditional retailers, because of their reluctance to patronize plus-size stores.

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Wall Street Journal, The

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