Google tailors AdWords for Video for SMBs

04/30/2012 | ClickZ

Google's TrueView pricing model should be a boon to marketing-budget challenged small to medium-sized businesses. The AdWords for Video platform, which incorporates the huge audience of Google's YouTube, only charges SMBs and others when a video is clicked and four formats of TrueView pricing ensures that only complete views of the video count. New features include a TrueView format selector and targeting based on interests or demographics.

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