Warner Bros. launches mobile, social campaign for "Dark Shadows"

04/30/2012 | Mobile Marketer

Easy social links are part of the Warner Bros. mobile campaign on Pandora's iPhone application for the upcoming movie "Dark Shadows." The ad for the Johnny Depp vehicle takes readers to a mobile-optimized landing page where they can view a trailer and stills from the film and share their experience with others on Facebook and Twitter. However, ticket purchasing is not available on the site.

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