Wrapp's Facebook data personalize gift-card giving

Wrapp is segmenting data derived from Facebook to allow more nuanced distribution of gift cards based on demographics. Consumers armed with Wrapp's mobile application can receive notices about friends' birthdays, for example, and download promotions that encourage gift-card giving.

View Full Article in:

Big Brands Tap Facebook Data For Local Gift Cards - ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY