3 steps for bringing your marketing strategy to life

04/30/2013 | Duct Tape Marketing

As you develop a marketing strategy, figure out a way to differentiate your business from the competition, John Jantsch writes. Then produce a framework for engaging your prospects and determine how you will communicate with them, he writes. "No matter how perfectly you state your marketing strategy, if it doesn't live firmly in the tactics you employ to develop customers it's all for naught," Jantsch writes.

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