AOL integrates digital content with Mediaocean platform

04/30/2013 | Advertising Age (tiered subscription model)

AOL is expected to become the first publisher of digital content to integrate with Mediaocean, the popular media-agency buying platform. AOL wants advertisers to be able to switch money between various content-distribution platforms seamlessly and will combine the system with Nielsen online campaign ratings to ensure that digital viewing is measured by the common television standards of reach and frequency.

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