A-B InBev to intro new brews despite industrywide slump

04/30/2013 | Advertising Age (tiered subscription model)

Beer-industry observers are blaming everything from the weather to gas prices for a widespread slump in sales. Anheuser-Busch InBev's U.S. sales were down 4.1% and MillerCoors slipped 3.3% in the first quarter, although craft beers and liquor were up. Still, A-B InBev will forge ahead with plan to close price gaps in key markets and extend product lines with brews such as Bud Light Lime Straw-Ber-Rita.

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