Ben & Jerry's digital to be handled by 360i

04/30/2013 | Advertising Age (tiered subscription model)

Unilever's Ben & Jerry's ice cream brand has picked 360i as its new digital shop after a review, replacing Edelman, which will retain global digital duties. Ben & Jerry's digital marketing exec Mike Hayes said 360i, which was behind the Oreo tweet during the Super Bowl blackout in February, "had proven they are really at the forefront of a lot of things in the digital space, especially social media."

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