Do retailers need to take Kindle Fire more seriously?

04/30/2013 | MobileCommerceDaily.com

Amazon's Kindle Fire tablet is gaining traction, but many retailers aren't optimizing their website for the Google Android device and aren't reaching Kindle Fire users, experts say. "Kindle Fire users are most likely using Amazon.com for shopping, as it's a default application on the operating system and embedded into the Kindle Fire experience," Branding Brand Chief Information Officer Joey Rahimi said.

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