Financial-services execs look to Big Data to guide marketing

04/30/2013 | eMarketer

At least three-quarters of banking and finance executives say Big Data plays a role in their firms' marketing, and 9 in 10 say that mastering Big Data will be a crucial part of their firms' future success. Still, many say there are big challenges associated with baking data into their business models. "Big Data presents a number of opportunities for marketers, but fully realizing them requires the allocation of substantial resources," this article notes.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY