Financial-services execs look to Big Data to guide marketing

04/30/2013 | eMarketer

At least three-quarters of banking and finance executives say Big Data plays a role in their firms' marketing, and 9 in 10 say that mastering Big Data will be a crucial part of their firms' future success. Still, many say there are big challenges associated with baking data into their business models. "Big Data presents a number of opportunities for marketers, but fully realizing them requires the allocation of substantial resources," this article notes.

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