Fitness chain teams with Under Armour on co-branded store

04/30/2013 | Star Tribune (Minneapolis-St. Paul, Minn.)

Minnesota-based Steele Fitness is partnering with fitness apparel brand Under Armour to sell co-branded workout wear at a store adjacent to one of Steele's six gym locations. The deal gives Steele Fitness an edge in a crowded fitness market, and it offers Under Armour a new way to sell its merchandise and a test site for that new channel.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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