How to maximize the value of advertising

04/30/2013 | Duct Tape Marketing

Maintain realistic expectations about the potential of your advertising initiatives, John Jantsch writes. "The goal of most advertising should be to capture an email and start a relationship, not sell a product or service," he writes. Target your ads carefully to reach consumers who might be interested in your products, and offer valuable content to grab your prospects' attention, he advises.

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