How to maximize the value of advertising

04/30/2013 | Duct Tape Marketing

Maintain realistic expectations about the potential of your advertising initiatives, John Jantsch writes. "The goal of most advertising should be to capture an email and start a relationship, not sell a product or service," he writes. Target your ads carefully to reach consumers who might be interested in your products, and offer valuable content to grab your prospects' attention, he advises.

View Full Article in:

Duct Tape Marketing

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC